Calling All Parents: Leveraging Behavioral Insights to Boost Early Childhood Outcomes

Abstract

We evaluated an over-the-phone program that combines teleassistance, e-messages and AI tools for families with children aged 0 to 3 years. It focuses on parenting skills and facilitating access to government benefits. Chatbot/messages were well received by treated families (90% is useful) and teleoperators (anchors the sequence of calls around topics)We evaluated an over-the-phone program that combines teleassistance, e-messages and AI tools for families with children aged 0 to 3 years. It focuses on parenting skills and facilitating access to government benefits. Chatbot/messages: well received by treated families (90% is useful) and teleoperators (anchors the sequence of calls around topics) Results at four months: positive effects on access to government benefits Outcomes at eight months: positive effects on access to government benefits, parental involvement, parental knowledge, parental wellbeing, and stress reduction